Virgin Active

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Supporting the client's nationwide 'Oomph' campaign designed to promote awareness of and encourage membership at their Clubs. Multiple inflatable billboards ran simultaneously at towns across the UK, from Twickenham to Bolton and Farnborough to Preston. Our formats were used in specific post code areas in order to target certain demographics – local roadside locations were the primary focus but these were also planned to be in position in proximity to key shopping and leisure areas.

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